New study shows: The French prefer beer over wine

In France, where wine is considered an integral part of national identity, beer has gained significant ground. According to a recent study by FranceAgriMer, the average French household now consumes 26 liters of beer per year – two liters more than wine.

According to experts, the reason for the spike in beer consumption could not be simpler: Beer is cheaper. On average, a liter of beer costs around €2.60, while wine is nearly double, with an average price of €5. At a time when many households are tightening their belts, the cheaper beer is increasingly becoming more popular. But price is only part of the story: increased variety and the improved image of beer have also aided its rise to the top.

Wine market in decline

Among France's younger generations in particular, beer is the drink for social gatherings. While hip craft beers have certainly helped the popularity of suds, the lower alcohol content (usually between 4 and 6 %), also makes it the better choice for moderate consumption.

The figures speak for themselves: France's wine market is contracting. According to the study, only 82% of French households bought wine in 2019-2023 (7% less than in 2007-2011). In contrast, the number of households buying beer is rising continuously. And while France's proud wine tradition will certainly continue, bière is now the drink of choice for everyday enjoyment.

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