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Moët & Chandon launches champagne collection with Pharrell Williams
The music legend teamed up with storied champagne house Moët & Chandon to present a new limited collection, which became available worldwide in March.
Moët & Chandon, the French champagne house founded in 1743, has announced the result of its latest partnership: the limited-edition Moët & Chandon Pharrell Williams Collection, created specially for birthdays. "The best thing about a birthday is the people who celebrate it with you," says Pharrell Williams. "As soon as I was old enough to toast with champagne, I chose Moët & Chandon. This ritual is simply part of it, it's tradition."
In order to create a festive, unique design, Moët & Chandon and Pharrell Williams went through the maison's archives and made an intriguing discovery: in 1889, Moët bottles were still adorned with a real bow instead of a stylized ribbon. This bow now adorns the entire collection, from "Jewel Masterpiece" to "Bow Capsule" and "Limited Edition".
Williams designed the lettering on the gift box and bottle of Moët & Chandon's Brut Impérial in a dotted aesthetic reminiscent of white pearls, and the royal seal that usually adorns the neck of the bottle has been replaced with a round, intertwined pearl monogram with his initials, "PW". The "Bow Capsule" also features an oversized beaded fabric bow from the Parisian embroidery studio , which can be removed and worn as a brooch.
The limited edition Moët & Chandon Pharrell Williams Collection will be available from March 2025.
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